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Parallel Light Patterns

Get more enquiries. Turn more into customers.

Websites, Meta Ads and lead follow-up built around how your customers find you, choose you and get in touch.

Results from real client work.

A look at two campaigns, with the detail behind the numbers.

PROPERTY EDUCATION · META ADS

48%

lower cost per lead in a separate test

A new test generated 13 leads at A$26.47 each, compared with A$50.71 in the established prospecting campaign.

22–28 July 2026. One account, one test period.

ECOMMERCE · META ADS

6.06x

Meta-reported return on ad spend

Meta attributed 310 purchases and A$53.2K in purchase value to A$8.8K in media spend.

1 March–12 August 2026. Platform-attributed results.

See the campaign setup, reporting periods and what we changed in the full case studies.

Your website isn’t doing you justice.

People hear about you and look you up, but the site doesn’t clearly show your work or make it easy to enquire.

Ads bring interest. What happens next?

You might be getting enquiries but still be unsure about lead quality, what each customer costs or which ads are worth continuing.

Follow-up is hard to stay on top of.

Between running the business and doing the work, a new lead, an outstanding quote or a callback can slip through.

Is your marketing doing you justice?

You can be great at what you do and still have a website, campaign or follow-up process that doesn’t reflect it.

We can start with the part that’s getting in your way. You don’t need to replace everything at once.

The website, the enquiries and what happens next.

We help businesses get these parts working together, whether you need one thing improved or a complete setup.

Websites & landing pages

Show people what you do, give them confidence in your business and make it easy to enquire.

Meta Ads

Reach more of the people you want to work with, through campaigns built around enquiries or sales.

CRM & lead follow-up

Keep track of new enquiries, outstanding quotes and follow-ups, so you can see what needs attention.

If you’re not sure where to start, we’ll help you work out what would make the biggest difference.

RTM Concreting website by JPH Marketing

RTM Concreting

We built RTM a new website and a dedicated driveway resurfacing page, then ran Meta ads for the work they wanted more of. We tracked enquiries through to quoting and bookings.

Website · Landing page · Meta Ads · Job tracking

JC Lawn Co website by JPH Marketing

JC Lawn Co

We built a local service website with a clear quote form that sends enquiries straight to SortScape.

Website · Quote form · Enquiry routing

Swole Meals product photography

Swole Meals

Meta advertising, ecommerce improvements and ongoing creative and marketing support.

Meta Ads · Ecommerce · Creative support

SELECTED WORK

See what we’ve built and improved.

A few examples of the work behind our websites, campaigns and business setups.

OneLife Books
Harmony Studios & Co

Businesses we’ve worked with

Freight Specialists
Pasta Palumbo
Swole Meals
Creative Property Academy
JC Lawn
SASS Academy
RTM Concreting
JP Energy

01

Understand your business

We talk through the work you want more of, how customers find you now and what’s getting in the way.

02

Get the right pieces in place

We agree on the priorities and build or improve the website, campaigns and follow-up tools you need.

03

Keep track and improve

We review enquiries and outcomes, explain what’s happening and work through the next improvements with you.

A clear place to start.

Joined-up support

Your website, campaigns and lead handling working together.

Clear advice

Understand what we recommend, why and what it costs.

Flexible ongoing support

Ongoing services month to month. Project scope and costs agreed upfront.

Support that fits your business.

Branding, social content and design support are available alongside the core work.

Trades & home services

Property & education

Food & hospitality

Ecommerce & retail

Transport & logistics

Industrial & energy

Education & coaching

Sport & fitness

Building products & flooring

Accounting & bookkeeping

Coworking & creative spaces

Industries we work with.

Different businesses need different approaches. Our work spans local services, online stores and specialist B2B businesses.

Common questions

Do we need all three services?

No. We’ll work out what would help most and agree a starting point.

Can you work with our existing website or software?

Yes. We’ll review what you use and where it can be improved or connected.

What if we’ve tried ads before?

We’ll look at what was tested and how enquiries or sales were handled before recommending the next step.

How do pricing and ongoing arrangements work?

Scope and costs are agreed upfront. Ongoing services run month to month.

What would you like to improve?

Tell us a little about your business and what you’re working towards. We’ll help you work out a sensible place to start.

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