REAL CAMPAIGN RESULTS
Results with the context left in
Two anonymous campaign case studies showing what changed, what Meta reported and where the numbers need qualification.
48%
lower cost per lead
13
leads from the new JPH test
310
Meta-attributed purchases
6.06x
platform-reported ROAS
Results are account- and period-specific. Meta figures are platform-attributed under the reporting settings used at the time.
META ADS FOR LEAD GENERATION
How a property education business cut cost per lead by 48%
Without tearing down the Meta campaign already working.
13 leads
Total leads
A$344.15
Media spend
A$26.47
Media CPL
48%
Lower CPL
From 22–28 July 2026 the new separate A$50/day application-first test generated 13 leads at A$26.47, while the existing prospecting generated 10 leads at A$50.71. It produced three more leads on about 32% less spend.
Key Test Actions
A short honesty note: lead volume does not guarantee applications or sales, and results vary between accounts and over time.
- • Protect the established winner
• Run a clean separate test
• Assess CPL, applications, booked calls and lead quality
• Move budget using evidence
META ADS FOR ECOMMERCE
From inconsistent paid acquisition to a repeatable sales engine
310
Meta-attributed purchases
A$53,213.73
Tracked purchase value
6.06x
Platform-reported ROAS
A$28.32
Cost per purchase
Campaigns were aligned around purchases, product-led creative was refined, delivery kept moving through an Instagram restriction, inefficient ad sets were switched off and spend was concentrated into stronger campaigns.
Storewide context: complete-month Shopify sales rose from A$25.1K in March to A$40.8K in July, a 63% increase. This is context, not a claim that Meta caused every sale.
From 1 March–12 August 2026 Meta attributed 310 purchases and A$53.2K purchase value to A$8.8K in media spend. Over the same engagement window Shopify recorded A$171,610.20 in total store sales and 1,023 orders.
Optimisation example
From 4–6 August, combined Facebook and Instagram delivery produced five purchases at A$23.38 and 8.93x ROAS. A Facebook-only fallback produced one purchase at A$156.42 and 0.99x ROAS, so the weaker ad set was switched off.
8.93x ROAS
Combined FB/IG Winner
0.99x ROAS
Standalone FB Fallback (Cut)
01
Transparent reporting
Meta results are clearly separated from storewide performance.
Clear reporting. Straight answers. No lock-in contracts.
02
Honest recommendations
You will know what is working, what is not and what should change next.
03
Flexible partnership
Month-to-month engagement with no long lock-in contract.
Want to know what these principles would look like in your account?
We review your current performance, identify qualified opportunities and outline a clearer path forward.